Finding new niche marking areas as an on-line marketer is not very easy. Most niches are over crowded and played out in some aspects. As with any business if an area of interest has lots of competition then it indicates a good chance of being able to support more businesses in the selected market place. Unfortunately internet marketing is not the same as off-line marketing or businesses. A highly competitive niche can indicate a lack of profitability when it comes to internet marketing.
Once in a while however one comes across an area of little or no competition. A new oil field so to speak where you can drill down and tap into the new field of untapped wealth. Finding these new fields is not very easy and you have to be on a sharp look out for them. But when you do find one it is like finding the pot of gold at the end of the rainbow.