Hispanics are heading to plastic surgeons in increasing numbers. In fact, the American Society of Plastic Surgeons reports that Hispanics rank first among all minorities in the number of procedures performed – making up around 12 percent of surgeries in 2009, a 12 percent increase over the previous year. The top surgical requests: breast augmentation, nose reshaping and liposuction. Why are so many Hispanics going under the knife all of a sudden? The five reasons outlined below offer an explanation.
1. TV shows beam plastic surgery into their living rooms. No matter where you live, it’s nearly impossible to escape the influence of TV today. Hispanics in the United States, as well as in Central and South America, are watching reality shows on TV that discuss the pros and cons of plastic surgery and even show graphic surgical procedures like breast reduction and tummy tuck. With all of this exposure, plastic surgery goes from something mysterious to something relatively normal.
2. Hispanics have more disposable income. Plastic surgery is a luxury. If the choice is whether to put food on the table or indulge your desire for breast implants, food is going to win every time. But Hispanics are experiencing more financial success than ever before, and many have disposable income. With that extra money, they can opt for things like bigger homes, nicer cars and plastic surgery – all of the perks of living a more affluent life.
3. The results are better. Getting good plastic surgery results on people of color has always been a challenge because darker skin reacts to surgeries differently than lighter skin. But with increased numbers of Latinos and African-Americans seeking surgeries like ethnic rhinoplasty to reshape their noses, surgeons are learning how to produce effective results for people of color. And this success leads to more patients as people tell their friends and family about their results.
4. It’s no longer taboo. Traditionally, plastic surgery was something to be kept secret, and patients usually denied having surgery if asked. But with Hollywood stars like Cameron Diaz admitting to rhinoplasty and ordinary people in our own neighborhoods walking around with new noses and breasts, the taboo nature of cosmetic surgery has all but disappeared. Instead, plastic surgery has become almost commonplace and even an indication of socioeconomic status.
5. Hispanics have adapted to U.S. culture. A recent Latina magazine survey asked readers their feelings about plastic surgery. More than 70 percent said they were in favor of it, responding, “If there’s something I want fixed, I’ll go for it!”This attitude can be partly attributed to the assimilation of Hispanics into U.S. culture, where the standard of beauty can be summed up by how thin you are and how few wrinkles you have. This likely explains why the top minimally invasive procedures requested by Hispanics are facial rejuvenation treatments like microdermabrasion and injectable wrinkle reducers such as Botox and Dysport.